- The Croydon Advertiser was founded in 1869. Recently it was owned and published by Trinity Mirror Southern, but it was taken over by Northcliffe Media (part of the Daily Mail and General Trust) in 2007. The newspaper is a weekly newspaper and is distributed on Fridays.
- In terms of language Croydon Advertiser takes more of a formal approach to its use words rather than abbreviating words or using nick names if for example specifying.
- Croydon Advertisers target audience seems to be people who are in employment and generally more up-market due to their formality throughout the newspaper. An example of this formality is shown in how they address people formally by either their professional title or their full name.
- Croydon Advertisers content tends to be focused on the more serious matters around Croydon. In addition the newspaper has smaller sections for such things as health and dating.
- Croydon Advertiser uses the main conventions that are essential to newspapers such as having a particularly large masthead , a headline and lead story , a sub story, a by-line (which has the journalists name and details). This newspaper uses a more tabloid style layout with the use of numerous pictures and this particular page is designed to eye catching through its use of colour.
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