Analysis of Croydon Guardian

- The Croydon Guardian is a weekly freesheet tabloid newspaper published in two editions for the London Borough of Croydon. It’s published by Newsquest (South London).

- Content within the newspaper focuses on the main stories around Croydon to do with crime and education but also features more on individual people around Croydon for example a person in a wheel chairs hopes of one day walking again.

- Croydon Guardian uses the new layout of a tabloid newspaper. This is due to the 3 large photos and headline and numerous adverts. The stories in the newspaper tends to be shorter but more visually interesting for the audience.

In terms of language Croydon Guardian uses shorter simple words. In addition to this they use slang words , in which we can see for example in the issue above in which they have used the word ' Cop ' rather than policeman/woman.

Analysis of South London Press

- The South London Press is a twice-weekly tabloid newspaper. The newspaper was founded in 1865. It was formerly part of the Trinity Mirror empire, it was sold to Tindle Newspapers in the summer of 2007.

- In terms of language 'SLP' tends to be more informal in which they sometimes use puns as headlines and using colloquial language such as 'bums'. In addition they employ alliteration in their articles for emphasis. An example of this within the issue shown above was the use of the phrase 'super sewer'.

- In terms of content within the newspaper , it tends to focus on people within the communities focusing on stories such as 'Attacked mum is a true role model'. SLP tends to create a familiarity with the victims and tends to distance themselves from the offender. This shows that SLP cares very much about the inhabitants of the community.

- South London Press uses numerous photo's on their front page with a large headline which implies that it takes more of a tabloid style layout.

Analysis of Croydon Advertiser

- The Croydon Advertiser was founded in 1869. Recently it was owned and published by Trinity Mirror Southern, but it was taken over by Northcliffe Media (part of the Daily Mail and General Trust) in 2007. The newspaper is a weekly newspaper and is distributed on Fridays.

- In terms of language Croydon Advertiser takes more of a formal approach to its use words rather than abbreviating words or using nick names if for example specifying.

- Croydon Advertisers target audience seems to be people who are in employment and generally more up-market due to their formality throughout the newspaper. An example of this formality is shown in how they address people formally by either their professional title or their full name.

- Croydon Advertisers content tends to be focused on the more serious matters around Croydon. In addition the newspaper has smaller sections for such things as health and dating.

- Croydon Advertiser uses the main conventions that are essential to newspapers such as having a particularly large masthead , a headline and lead story , a sub story,  a by-line  (which has the journalists name and details). This newspaper uses a more tabloid style layout with the use of numerous pictures and this particular page is designed to eye catching through its use of colour.

Existing products

Croydon Guardian front page



Croydon Guardian 2nd page

South london press front page

South london press 2nd page

Croydon advertiser 2nd page

Croydon advertiser front page




About my newspaper

I have decided to create a local newspaper for an audience from the area of Croydon in South London.

I have decided to give the newspaper the title of Croydon Weekly. I felt that, that particular name would give the message to my audience that my stores are up to date and relevant to the people of Croydon, which would therefore come across as informative.

In terms of sizing of my newspaper , it will be laid out in an A3 format. I chose this particular size due to the fact that my newspaper style will be tabloid and i felt that this was the ideal size.

The newspaper would be produced on a weekly basis due to the fact that it is a suitable time period to gather all the main stories that will be most captivating for my audience.

The newspaper will come at a cost of 20p to the consumers and additionally will be funded by advertisements by charging companies to advertise in the newspaper to generate revenue.

In terms of competition within the Croydon area , there are 2 other newspapers which are the Croydon Advertiser and the the Croydon Guardian. In addition to this there is also the South London Press which covers the whole South London area.

I will carry out market research by using social network site 'Facebook' for my audience to feedback and complete a questionnaire. In addition to this I will print out copies of my questionnaire to hand out in which  i can get a broader response from my audience. This is to ensure i get a variety of different demographics to help make key decisions in regards to my newspaper.

Logos

 Adobe Dreamweaver

 Adobe Photoshop

Adobe Indesign

Brief

The task I have undertaken is to create the first two pages of a local newspaper. Alongside the production of the newspaper , I will also be creating a poster for the newspaper and additionally two hyperlinked pages from the newspapers website as my ancillery texts.

To complete these tasks I plan to use Adobe In Design to complete the production of the newspaper itself and also the poster. For the website , I plan to use Adobe DreamWeaver. In terms of the manipulation and editing of my newspaper and pictures , the program I will be using will be Adobe Photoshop.